Design & Branding

YemenPost Newspaper Redesign

Yemen Post is English newspaper published in Yemen. Yemen Post was first launched on November 2, 2007. Along with our foreign distribution to neighboring countries, the Yemen Post is also distributed to Europe and the United States. The format of the newspaper was changed to a full colored, tabloid format on February 16, 2009.

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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.