Todo is a new concept of home products retail. We worked together with Todo to create an identity system that shifts the retail experience.
Using typographic logo with strong and appealing colors, we managed to create an attractive identity that works well for the company based on two main factors: design & function.
We created an identity that reflects the multiple activities of a general trading company working in different sectors. The brand was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.
The assignment was to come up with representable visual identity system for the foundation and to help the foundation in Interior Design process from A to Z, that included supervising the execution, choosing the furniture and arranging the orders.
