Design & Branding

SOUL for Development Identity Design

SOUL is a nonprofit, non-governmental Yemeni organization committed to raising the quality of life of Yemeni children, youth and women through establishing development projects and creating partnerships with civil society, government, private, and governmental Yemeni organizations.

The project was to create a new identity and keep a link with the old one. The task included creating brand new theme for the whole organization

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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.