Design & Branding

Smeps - Identity Design Project

About Project: This is an old project that we designed in the year 2007. The design project aimed to bring a new visual image for the development agency (Smeps). The client asked for an iconic logo that would catch people eyes and be recognized by agency clients. The agency works with very wide range of people like entrepreneurs, small business, medium and large business, professionals, youth and farmers. Part of the agency target group are illiterate people and those people need to be able to recognise the agency visual image. They also want the final identity to be linked to Yemen. We started by doing some sketches and drafts which could reflect development concept into symbolic logo. The final result logo was a mix of 3 main concepts, the human whom is the center of Smpes projects process, the leaves which simply reflect longterm development and the Qamraia which is very famous window style in Yemen. It was a really interesting design journey and hope you like it.

About the client: Small Micro Enterprises Promotion Service Agency (SMEPS) was established to promote services to small and micro enterprises. SMEPS is be responsible for directing and coordinating activities to provide improved non-financial services for SMEs by planning, directing, coordinating and monitoring several programs with partner organizations. The programs are aimed at stimulating growth and diversity within the SME sector. Smeps is a well known development local agency in Yemen since its the implementation partner with many international organizations like ILO, UNDP and WordBank.

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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.