Sabeha Identity Design
Sabeha is a family business that was started at 1950 at Aden. Sabeha now is one of the biggest trading companies in Yemen and works in many sectors. They are also agents for many international brands including Suzuki Motor.
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Sabeha is a family business that was started at 1950 at Aden. Sabeha now is one of the biggest trading companies in Yemen and works in many sectors. They are also agents for many international brands including Suzuki Motor.
The assignment was to come up with representable visual identity system for the foundation and to help the foundation in Interior Design process from A to Z, that included supervising the execution, choosing the furniture and arranging the orders.
We created an identity that reflects the multiple activities of a general trading company working in different sectors. The brand was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.
