Lush
![](https://cdn.prod.website-files.com/5e74bcd78aceae004f7dc004/5ea9ba6acfdf4798c4913f11_lush-showcase_01.jpeg)
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The Identity creation for Lush, which is a general trading company based in Istanbul, Turkey.
We created an identity that reflects the multiple activities of a general trading company working in different sectors.
The branding was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.
Agency: Arsel Partners
Art Direction & Design: Abdulrahman Jaber
![](https://cdn.prod.website-files.com/5e74bcd78aceae004f7dc004/5ea9ba6aba90a32b96335dc6_image-asset.jpeg)
![](https://cdn.prod.website-files.com/5e74bcd78aceae004f7dc004/5ea9ba6bdc7188d987f69ef5_image-asset.jpeg)
![](https://cdn.prod.website-files.com/5e74bcd78aceae004f7dc004/5ea9ba6af46154606444f2af_lush-showcase_letters2.jpeg)
![](https://cdn.prod.website-files.com/5e74bcd78aceae004f7dc004/5ea9ba6a5115fb17a8d7f3f9_image-asset.jpeg)