Sabeha Identity Design









Sabeha is a family business that was started at 1950 at Aden. Sabeha now is one of the biggest trading companies in Yemen and works in many sectors. They are also agents for many international brands including Suzuki Motor.









Sabeha is a family business that was started at 1950 at Aden. Sabeha now is one of the biggest trading companies in Yemen and works in many sectors. They are also agents for many international brands including Suzuki Motor.

The assignment was to come up with representable visual identity system for the foundation and to help the foundation in Interior Design process from A to Z, that included supervising the execution, choosing the furniture and arranging the orders.

Todo is a new concept of home products retail. Using typographic logo with strong and appealing colors, we managed to create an attractive identity that works well for the Todo based on two main factors: design & function.