Design & Branding


NADFOOD established in 1983, it has specialized in producing canned foods, juices and dairy products. NADFOOD gained distinction for its pursuit of “Quality” in management, production procedures processes, and products.NADFOOD`S vision is to be the leader in dairy and canned food production in Yemen. This vision is now the reality. NADFOOD pays special attention to the efficiency and capability of its production machines. State of the art technology is employed, and strict international standards in food processing and packaging are adopted. Challenge As an international company with such reputation the logo has to be strong enough to represents the company position in the regional market with the easy to remember and calm color logo. Result Simplicity and uniqueness was the main factors that we wanted to achieve in this logo. The logo also shows a simple link to nature which is the leaf. The final result looks strong and easy to be applied to any media type.

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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.