Design & Branding

Lush

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The Identity creation for Lush, which is a general trading company based in Istanbul, Turkey.

We created an identity that reflects the multiple activities of a general trading company working in different sectors.
The branding was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.

Agency: Arsel Partners
Art Direction & Design: Abdulrahman Jaber

See Also

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Todo is a new concept of home products retail. Using typographic logo with strong and appealing colors, we managed to create an attractive identity that works well for the Todo based on two main factors: design & function.