Design & Branding

Youth Leadership Development Foundation (YLDF) Identity

Youth Leadership Development Foundation (YLDF) is a non-governmental and non-profitable organization, located in Sana’a, Yemen. Founded in 1998 to motivate, support and develop today’s youth, by enabling them to recognize their needs and problems and in helping them to put forward their opinions, solutions and ideas, so that they become a special part of Yemen’s development. The foundation logo was inspired from the organization values. Values were reflected into pictograms which later developed into one logo.

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Lush

We created an identity that reflects the multiple activities of a general trading company working in different sectors. The brand was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.