Design & Branding


Todo is a new concept of home products retail. We worked together with Todo to create an identity system that shifts the retail experience. 

Using typographic logo with strong and appealing colors, we managed to create an attractive identity that works well for the company based on two main factors: design & function.

Agency: Arsel Partners
Art Direction & Design: Abdulrahman Jaber





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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.