Design & Branding

Sabeha Identity Design

Sabeha is a family business that was started at 1950 at Aden. Sabeha now is one of the biggest trading companies in Yemen and works in many sectors. They are also agents for many international brands including Suzuki Motor.

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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.