Design & Branding

natco - Visual Identity Design

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 natco main showroom

 natco main showroom [/caption]          

National Trading Company (natco) is a fully owned subsidiary of HSA Group, operating independently within the domestic trade industry. Since its foundation in 1980, natco has registered significant growth in its business, thus emerging as one of the most successful trading firms in the Republic of Yemen. natco's achievement is evident in its professional approach that reflects its management system, operational expertise and long-term vision to business development. At present, natco has over 450 employees working in various capacities within the different divisions of the company. 

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The task was to design an iconic, simple and recognizable logo mark. The identity was meant to keep its strengh in all social media website, online and offline applications. The final result was visual transformation of the brand literal meaning using the first letter of its name into unique visual logo symbol.